I was so happy with my success I tried my luck with Dish Network. Luckily our contract with them had expired, I had Direct TV's ad in front of me and a calculator handy and told them we weren't happy with paying $70+ a month when we could switch companies and pay only $30. The customer service rep told me about a special HD for Life program where we'd save $10 a month. Then they offered $5 to keep our business. I told them I wasn't happy with only a savings of $15 so I was transferred to someone else and the new representative offered $10 off per month to keep our business. I did some quick calculations that involved Direct TVs fine print to find that this discount with the HD for life discount was equivalent to Direct TVs offer and said, "Deal!".
I wasn't so lucky with our car insurance. I had a copy of our car insurance terms and called 3 competitors. All had quotes $100 more than our current rate. So we're stuck with that one, but you can be sure I'll try again next time.
Now think about all the recurring bills you get every month. Call a competing company for a quote. Call your current service provider and tell them about a solicitation that came in the mail or say you think you are paying too much and are looking for a way to save. Give it a try, companies will do a lot to keep our business and in the end we’re the ones to save a bundle! Now get out there and save, save, save!